“Missing Type” Red Cross Campaign

Press release (11/06/2018)

“Missing Type” Red Cross Campaign
The Jules _ordet Institute is playing the game!

From June 11, 2018 till June 18, 2018, the Red Cross is launching the “Missing Type” movement. What’s the campaign’s purpose? In order to raise awareness regarding blood donation, the letters A, O and B, the three letters referring to blood groups, will disappear from urban and digital landscapes. The Jules Bordet Institute decided to play the game!

In the spirit of the campaign and as an expression of our support, we’ve dropped the letters B and O from our name on our website and on Twitter.

You too, support the campaign !